Our PURELY POMEGRANATE lip balm is infused with loads of cold-pressed pomegranate seed oil. This oil stimulates “keratinocytes”, major cells found in the outer layer of the skin. This helps to reverse skin damage, revive skin and reveal a more youthful appearance. Pomegranate seed oil also contains a unique polyunsaturated oil called “punicic acid”, an omega 5 fatty acid, which has strong anti-inflammatory properties. The oil fends off free radicals to keep skin aging at bay.